Public Relations/Image Management

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A program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. Includes instruction in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications.


Graduation Summary

The graphs below represent a comparison of the number of graduates in Public Relations/Image Management and the number of graduates in similar majors compared to all other graduates in the state.

Graph of graduates in Public Relations/Image Management and similar majors compared with all other graduates in CA.

And the comparison to all other graduates in the US.

Graph of graduates in Public Relations/Image Management and similar majors compared with all other graduates in the United States.


California Career Resource Network