Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.
- Advertising Designer
- Advertising Layout Worker
- Art Director
- Catalogue Illustrator
- Commerical Artist
- Composing Room Supervisor
- Concept Artist
- Creative Director
- Creative Manager
- Create designs, concepts, and sample layouts based on knowledge of layout principles and esthetic design concepts.
- Determine size and arrangement of illustrative material and copy, and select style and size of type.
- Confer with clients to discuss and determine layout design.
- Develop graphics and layouts for product illustrations, company logos, and Internet websites.
- Review final layouts and suggest improvements as needed.
- Prepare illustrations or rough sketches of material, discussing them with clients or supervisors and making necessary changes.
- Use computer software to generate new images.
- Key information into computer equipment to create layouts for client or supervisor.
- Maintain archive of images, photos, or previous work products.
- Prepare notes and instructions for workers who assemble and prepare final layouts for printing.
People who work in this occupation generally have the interest code: ARE.
This means people who work in this occupation generally have Artistic interests, but also prefer Realistic and Enterprising environments.
People who work in this occupation generally prize Achievement, but also value Independence and Recognition in their jobs.
- Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
- Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
- Fine Arts - Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
- Operations Analysis - Analyzing needs and product requirements to create a design.
- Writing - Communicating effectively in writing as appropriate for the needs of the audience.
- Speaking - Talking to others to convey information effectively.
- Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
- Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
- Coordination - Adjusting actions in relation to others' actions.
Most of these occupations require a four-year bachelor's degree, but some do not.
In 2012, the average annual wage in California was $56,990.00 with most people making between $31,190.00 and $91,010.00
During 2010, this occupation employed approximately 37,300 people in California. It is projected that there will be 43,300 employed in 2020.
This occupation will have about 600 openings due to growth and about 1,160 replacement openings for approximately 1,760 total annual openings.
collegeCalifornia College of the Arts
onetFilm and Video Editors
onetFine Artists, Including Painters, Sculptors, and Illustrators
onetMultimedia Artists and Animators
collegeUniversity of California-Los Angeles
collegeArt Center College of Design
collegeUniversity of Southern California
majorGame and Interactive Media Design