Merchandise Displayers and Window Trimmers

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This occupation is part of the Arts, Design, Entertainment, Sports, and Media cluster

About the Job

Plan and erect commercial displays, such as those in windows and interiors of retail stores and at trade exhibitions.

It is also Called

  • Apparel Merchandiser
  • Chain Sales Representative
  • Decorator
  • Director of Display
  • Display Artist
  • Display Associate
  • Display Coordinator
  • Display Decorator
  • Display Department Manager
  • Display Designer

What They Do

  • Take photographs of displays or signage.
  • Plan commercial displays to entice and appeal to customers.
  • Place prices or descriptive signs on backdrops, fixtures, merchandise, or floor.
  • Change or rotate window displays, interior display areas, or signage to reflect changes in inventory or promotion.
  • Obtain plans from display designers or display managers and discuss their implementation with clients or supervisors.
  • Develop ideas or plans for merchandise displays or window decorations.
  • Consult with advertising or sales staff to determine type of merchandise to be featured and time and place for each display.
  • Arrange properties, furniture, merchandise, backdrops, or other accessories, as shown in prepared sketches.
  • Construct or assemble displays or display components from fabric, glass, paper, or plastic, using hand tools or woodworking power tools, according to specifications.
  • Collaborate with others to obtain products or other display items.

Interests

People who work in this occupation generally have the interest code: AER.

This means people who work in this occupation generally have Artistic interests, but also prefer Enterprising and Realistic environments.

Work Values

People who work in this occupation generally prize Relationships, but also value Independence and Achievement in their jobs.

Things They Need to Know

  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
  • Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Things They Need to Be Able to Do

  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Speaking - Talking to others to convey information effectively.
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
  • Time Management - Managing one's own time and the time of others.
  • Coordination - Adjusting actions in relation to others' actions.

Education Required

These occupations usually require a high school diploma.

Wages

In 2012, the average annual wage in California was $32,430 with most people making between $19,430 and $50,690

Outlook

2.43%
avg. annual growth

During 2010, this occupation employed approximately 10,700 people in California. It is projected that there will be 13,300 employed in 2020.

This occupation will have about 260 openings due to growth and about 330 replacement openings for approximately 590 total annual openings.

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