- Job Definition
- Sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. May obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
- Job Zone
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Job Zone Three: Medium Preparation Needed
Most occupations in this zone require training in vocational schools, related on-the-job experience, or an associate's degree. Some may require a bachelor's degree.
- Interests
- Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
- Social - Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.
- Conventional - Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
- Knowledge
- English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
- Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
- Skills
- Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Time Management - Managing one's own time and the time of others.
- Speaking - Talking to others to convey information effectively.
- Mathematics - Using mathematics to solve problems.
- Negotiation - Bringing others together and trying to reconcile differences.
- Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.
- Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
- Writing - Communicating effectively in writing as appropriate for the needs of the audience.
- Service Orientation - Actively looking for ways to help people.
- Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
- Tasks
- Gather all relevant material for bid processes, and coordinate bidding and contract approval.
- Arrange for commercial taping sessions, and accompany clients to sessions.
- Write sales outlines for use by staff.
- Draw up contracts for advertising work, and collect payments due.
- Prepare and deliver sales presentations to new and existing customers to sell new advertising programs, and to protect and increase existing advertising.
- Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Maintain assigned account bases while developing new accounts.
- Process all correspondence and paperwork related to accounts.
- Deliver advertising or illustration proofs to customers for approval.
- Locate and contact potential clients to offer advertising services.
- Provide clients with estimates of the costs of advertising products or services.
- Recommend appropriate sizes and formats for advertising, depending on medium being used.
- Inform customers of available options for advertisement artwork, and provide samples.
- Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
- Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
- Wages
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In 2008, the California average annual wage was $58,730.00.
Most people employed in this occupation were paid between $25,300.00 and $106,220.00.
- Outlook
During 2006, there were approximately 21,000 people employed in this field in California. It is projected that there will be 25,300 employed in 2016. This occupation will have about 430 openings due to growth and about 370 replacement openings for approximately 800 total annual openings. This occupation .
- Colleges and Training
- Below are college programs that are generally associated with this occupation. To view colleges that offer these programs, click on the titles below.
- Advertising - A program that focuses on the creation, execution, transmission, and evaluation of commercial messages in various media intended to promote and sell products, services, and brands; and that prepares individuals to function as advertising assistants, technicians, and managers. Includes instruction in advertising theory, marketing strategy, advertising design and production methods, campaign methods and techniques, media management, related principles of business management, and applicable technical and equipment skills.
- Similar Occupations
- Copy Writers - Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
- Insurance Sales Agents - Sell life, property, casualty, health, automotive, or other types of insurance. May refer clients to independent brokers, work as independent broker, or be employed by an insurance company.
- Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products - Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, chemistry, and electronics, normally obtained from at least 2 years of post-secondary education.
- Real Estate Sales Agents - Rent, buy, or sell property for clients. Perform duties, such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer.
- Driver/Sales Workers - Drive truck or other vehicle over established routes or within an established territory and sell goods, such as food products, including restaurant take-out items, or pick up and deliver items, such as laundry. May also take orders and collect payments. Includes newspaper delivery drivers.
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- Job Openings
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